HOW TO ORDER! Starbucks holiday lower calorie drink swaps! 🎅❤️🎄 🍫“Pepperment Mocha” Swap - Grande hot cafe latte - Almond milk - 2 pumps mocha sauce - 1 pump pepperment syrup = ~150 calories 🍭“Iced Sugar Cookie Latte” Swap - Grande iced coffee - Splash of half and half - 2 pumps sugar cookie syrup - 1 pump sugar free vanilla = ~60 calories 🍮“Caramel Brûlée Latte” Swap - Grande hot cafe latte - Almond milk - 2 pumps of caramel brûlée sauce = ~190 calories 🍨“Iced Gingerbread Chai” Swap - Gra

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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho