Formula brand Bobbie has tapped Cardi B as its "chief confidence officer" for "The B is for Bobbie," campaign launching today to help parents feel confident about feeding choices while raising awareness of the maternal mortality crisis and parental rights. "It's our boldest campaign yet," said chief brand officer Kim Chappell. "It's really about giving parents the confidence to feed without shame and rallying for systemic change." The campaign follows last year's attention-grabbing Times Square