In this interview, "In the Driver's Seat," host Emma Hancock speaks with Barb Edson, the Chief Marketing Officer at CDK Global. She sheds light on CDK's transformative "Dealership Xperience" software platform, designed to enhance dealership efficiency and customer satisfaction. As the automotive industry adapts to change, Barb provides insights into the catalyst behind this innovative solution, what sets it apart from existing software, and whether it will replace traditional DMS. #Sponsored | A
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At CDK, it means building smarter, more connected systems. Systems that work with you, not against you. All powered by your feedback. We’re investing in: ✅ Streamlined onboarding ✅ Unified workflows ✅ Actionable insights ✅ Better customer experiences All built on the platform that already powers more franchise dealerships in the U.S. and Canada than anyone else. | CDK Global
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