A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google Ads is bringing brand controls, like brand inclusion support, to Standard Shopping campaigns. This was supported for PMax and AI Max camapigns but now are showing up for Standard Shopping ...

The European Commission, which acts as the EU competition watchdog, fined Google 2.95 billion euros ($3.4 billion) in ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant designed to help advertisers optimize campaigns. Her verdict: promising, ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

You can already buy almost anything with the click of a mouse. Now tech giants are preparing for an AI helper to do even that ...

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google ...

These days, the entire leadership of the country, including Prime Minister Narendra Modi, is constantly urging citizens to ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

There aren’t many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...