The days of large blanket media buys are fading. Always-on testing reduces waste by directing spend toward what is proven to work. AI-powered automation and personalization are key drivers of ...

Bytedance’s video generation model Seedance 2.0 passed the ‘Will Smith eating spaghetti’ test with flying colors, a ...

Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with several to learn how.

Operation Dream Job is evolving once again, and now comes through malicious dependencies on bare-bones projects.

Machine learning is an essential component of artificial intelligence. Whether it’s powering recommendation engines, fraud detection systems, self-driving cars, generative AI, or any of the countless ...

Bayes' theorem is a statistical formula used to calculate conditional probability. Learn how it works, how to calculate it ...

Testing isn't optional. Every AI platform interprets your data differently. What works perfectly in ChatGPT might fail completely in Perplexity. Test ...