Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual ...

The iRobot Select program is shutting down amid more cost cutting at the troubled robot vacuum manufacturer. The iRobot Select program is shutting down amid more cost cutting at the troubled robot ...

IRobot, the maker of the Roomba floor vacuum, said Monday that a planned deal to be acquired by Amazon would not go through, a development that led it to announce it would lay off 31% of its staff. In ...

Robotics firm iRobot, originator of the robotic vacuum Roomba facing stiff competition from lower-priced competitors, told investors Tuesday that there was “substantial doubt” about the company’s ...

iRobot has taken the covers off of its “most advanced” 2-in-1 robot cleaner yet; the Roomba Max 705 Combo, which introduces a physical mop cover designed to keep carpets dry. Launching in Europe, with ...

iRobot's Roomba s9+ is expensive, but its intelligent navigation, super-powerful suction, and ability to empty itself out make it the best robot vacuum we've tested. iRobot's Roomba s9+ is expensive, ...

Our top pick for a mop and vacuum combo is $300 off right now when you use the code 300ENGADGET at checkout. Unlike some combo machines, in which you have to program where to mop and where to use the ...

The Roomba Max 705 Combo will automatically deploy a mop cover to prevent your carpet from getting wet. The Roomba Max 705 Combo will automatically deploy a mop cover to prevent your carpet from ...

iRobot (IRBT) shares soared this week after a short squeeze, as retail traders drove heavy trading activity. The sharp price rally coincided with company announcements that highlighted new AI-powered ...

BEDFORD - About 350 iRobot employees are going to lose their jobs after the Bedford-based company announced a 31% cut to its workforce. iRobot was set to merge with Amazon, but the technology giant ...