The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...
A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers begin to test new strategies to innovate and optimize for 2023, an elastic and ...
(Reuters) - The Big Law war for talent isn’t just about lawyers. Law firms are also vying to hire top-level marketing and business development executives. At least 20 Am Law 200 firms have brought on ...
Multinational law firm DWF has appointed Zelinda Bennett, formerly of DLA Piper, to a new role to lead marketing. Zelinda will join DWF in January in the role of director of marketing and business ...
The Minister of, Haruna Iddrisu, has emphasised that marketing is not merely about selling, but about nation-building, innovation and sustainable economic development ...
As the new executive director for the Dickinson Area Chamber of Commerce, Esmae Stradling says she’ll bring an energetic work ...
McDonald’s Friday announced several updates to its Accelerating the Arches strategy, first announced in late 2020 to guide the company through growth opportunities. Its Accelerating the Arches 2.0, as ...
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