A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and ...