A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.

The company put forward proposals to change how its ad tech business works in the EU, but stopped short of offering to sell ...

Alphabet's Google has offered to make it easier for publishers and advertisers to use its online advertising technology, ...

G oogle Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

The European Union wants Google to dismantle its European-based ad-tech business, which it has deemed a monopoly, but the ...

Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now resolves 99% of appeals within ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

Google has offered to tweak its ad tech products to settle a European Union order after a near-€3 billion ($3.4 billion) antitrust penalty, stopping short of a partial breakup watchdogs favor.

While Google did attempt to compromise, none of its formal response to the commission outlines any breakup of the business.

Google is expanding ad placements into mobile image search, giving brands a new, visually engaging way to capture user ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.