For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We're entering a world where getting clicks is no longer the definitive measure of success.

Google's AI Overviews feature can deliver an answer to your question before you click a single link. But it spells bad news for the publishers that write the articles that power these AI summaries: ...

New artificial intelligence-powered web browsers aim to change how we browse the web. Traditional browsers like Chrome or Safari display web pages and rely on users to click links, fill out forms and ...

You may have noticed your organic traffic looking different lately. Rankings fluctuate wildly, your content appears in AI summaries one week and vanishes the next, and users are increasingly getting ...