For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. We're entering a world where getting clicks is no longer the definitive measure of success.

You may have noticed your organic traffic looking different lately. Rankings fluctuate wildly, your content appears in AI summaries one week and vanishes the next, and users are increasingly getting ...

“Click To Do” is Microsoft’s latest AI feature and selling point for Copilot+ PCs. Now that Windows Recall has taken a backseat after so much privacy criticism, Microsoft is turning the page—and this ...