Insight and visual literacy have much in common. Both provide an a-ha moment and a new expanded awareness of what is around us. As educators we use transactional communication. Transactional ...

“About 90 percent of the information people consume is visual,” said John Dony, director of the Campbell Institute. “Taking in that much visual data can lead us to have inattentional blindness – only ...

Today, the organization works with learners ranging from elementary students to seniors, rediscovering the joy of reading.

Multi-modal literacy supports the ability to create meaning through the combination of different modes including written, spoken, visual, audial, spatial, and gestural means. Each mode provides a ...

Understanding symbols can help entrepreneurs construct a clear and successful image for your brand and product. Our culture is based on visual imagery — even oversaturated with it. In the most general ...

New findings show that workers are able to spot workplace hazards more accurately when they are trained on the concepts of visual literacy. The Campbell Institute at the National Safety Council ...

Think of all the things you read in a day — emails, books, and the news. What about Facebook posts, Instagram captions, Tweets, editorials, ads, and subtitles? How about maps, memes, and infographics?