BrightEdge's data suggests that AI Overviews will play a critical shopping comparison role in November through early December ...

GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

AI is reshaping the way users search, the way sites publish and the way companies must be found across the digital universe.

AI-enabled search is shifting discovery from keyword matching to intent and context. This means marketers must now structure ...

Did you sigh when you heard Google is revoking free full access to its Keyword Planner? Your first reaction was probably like mine: Google is sticking it to SEOs, once again. What are we going to do?

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new ...

Finding the right keywords is essential to succeeding with search engine optimization. The problem is that it can be difficult to consistently figure out which ones are best for your business. An ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and ...

Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead.

Generative Engine Optimization (GEO) makes your brand, products and leadership content discoverable within AI-generated ...