The world of Skate was already heading in a sterile, sanitized, corporate direction - guided by the trends in real-life ...

In the fast-scroll world of digital ads, how you sound is just as important as how you look. A brilliant visual might stop the thumb, but it’s the voice that holds attention, builds trust, and nudges ...

Business leaders should follow three steps to make sure people listen to their stories, said Will Guidara, author, ...

Share and Cite: Berlagosky, G. , Furer, T. and Silbering, J. (2025) Influence of Manipulative Marketing Tactics. Open Journal of Business and Management, 13, 4093-4113. doi: 10.4236/ojbm.2025.136222 .

A social media community manager is like the friendly face of a brand online. They help build and take care of groups of ...