On September 6, 2024, Megan Thee Stallion dropped her latest single, Neva Play (feat. RM of BTS). The song climbed to No. 1 on the Worldwide iTunes Song Chart on September 7, in over 86 countries.
BTS' Jungkook’s long awaited Calvin Klein campaign finally dropped on October 28. The brand created buzz with teasers ahead of the idol’s campaign launch.