The Microsoft Excel app, goes without saying, has nothing to do with Surf Excel or HUL or the content of the recent Holi advertisement itself. This is not the first time that people have confused ...

There’s no doubt that Ramazan is the most awaited month of the Islamic year for Muslims who welcome it with religious fervour and enthusiasm. It presents us with an opportunity to ask for forgiveness ...

There’s always so much talk about the festivities and joy when the holy month of Ramazan comes along, and this year we’re sure it’s going to be the same. However, along with enjoying all the fervour ...

Surf Excel celebrates World Clean up day by announcing its transition to 50% recycled plastic bottles and launches a television campaign (TVC) urging everyone to make choices and take action to bring ...

Children have a knack of getting a message across. Surf Excel's Daag Achche Hai campaign does just this by featuring a young boy who endears himself to viewers. The television advertisement begins ...

Ever been in a situation where a friend or acquaintance has just made a grand public gesture? Everyone is congratulating and praising her for being such an amazing human being so you force your face ...

While it has become Indian advertising folklore, this thought had met a disappointing response when it debuted in India. Advertisment 500 million homes globally use it to clean their clothes. It has ...

February was the month of Valentine's. A beautiful season fertile for romance, and all its innocence and stories soaked in mush. But then, in a country that's ready to do tandav on anything that's ...