HUL has an incredible portfolio that spans across price pyramids and there are opportunities to create strategies to segment ...

Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Amilcar has 10 years of FinTech, blockchain, and crypto startup experience and advises ...

Market cap calculates a company's value by multiplying share price with shares outstanding. Large-cap stocks are stable with dividends; small-cap stocks offer growth with higher risks. Diversifying ...

Ripple co-founder Chris Larsen recently sold around $120 million worth of XRP. Insiders can sell assets for all sorts of reasons -- among them, to fund other investments. In this case, Larsen's ...

Starbucks is clearly taking mobile messaging to new heights, as exemplified with a recent effort that leveraged SMS and MMS to engage and surprise customers, while also tying into its larger marketing ...

Key data is currently not available. Data Disclaimer: The Nasdaq Indices and the Major Indices are delayed at least 1 minute. *Data is provided by Barchart.com. Data reflects weightings calculated at ...

Economists around the world are expecting muted U.S. economic growth in coming quarters, and some indicators suggest a mild recession is a possibility. It may become difficult for investors to find ...

Depreciation is a phenomenon that affects most cars: after a few years on the market, the majority of models will experience a decline in value, as tech becomes obsolete, mechanical issues accumulate, ...

Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted ...