When you create a press kit, you must fulfill two main aims: promoting the brand and message of your organization, and meeting the needs of working journalists who cover your field. You need the press ...

On the checklist of foundational assets you should create in order to establish the building blocks of your new company, a press kit should be a priority. A press kit is not simply a folder of ...

Opinions expressed by Entrepreneur contributors are their own. Q: I’ve heard people refer to a “press kit” or a “media kit.” What exactly is it, and what does it contain? A: Press kits aren’t just for ...

When the press and influencers are looking for more information on specific games they wish to cover, they most likely get what they need from a press kit. Press kits have become ubiquitous for game ...

Public relations professionals like you are always trying to grab journalists’ attention and keep your brand in the spotlight. Creating press kits and media kits is one of your most important ...