OpenX is courting advertisers more aggressively with the launch of OpenXSelect, the latest evolution of its curation platform, which launched on Wednesday. But don’t call OpenX an ad network, and ...

OpenX would like people to stop thinking about supply-side platforms as “dumb pipes,” thank you very much. There may have been some truth to that notion five or six years ago, but SSPs – the larger ...

As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server ...