Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Halloween is coming! Discover the best makeup looks that will scare everyone at your events. Learn techniques for creating ...

For W's annual Originals Issue, we take stock of everything from breast implants and facelifts to TikTok shop.

Apps like TikTok and Whatnot allow small-business owners to peddle their wares in real time—and make real profits.

This Vogue Business Beauty Index article is part of our Advanced Membership package. To enjoy unlimited access to The Long View from Vogue Business and bi-monthly Market Insights Reports and webinars, ...

YouTube's shift to Shorts comes from fear and greed. After its ad revenue declined due to competition from TikTok, Google responded by aggressively pushing Shorts. However, recently, CEO Sundar Pichai ...

YouTuber Jenna Marbles beloved pets were a staple part of her content during the years they were active, including the now 17 ...

Viral makeup influencer Katie Farhood opens up to PEOPLE about her many Halloween makeup looks and her best tip for dressing up this year.

When the Solo Shadow Sheens came across my desk, I almost cast them aside. I’ve been fooled by many shimmery eye shadows ...

October 2025 brings exciting TikTok trends to the USA. Users are embracing the Group 7 challenge, spooky Halloween jump scares, and fast outfit chang ...

When she was in high school, Farhood used to wake up extra early on the day of Halloween to custom-make bloody devil horns out of tinfoil, paper towels, liquid latex and fake blood — even though ...

When it comes to make-up, a clever technique can be just as transformative as a new product - and with party season fast approaching, there's no better time to refresh your routine.