Meta Platforms announced two updates to its advertising-measurement offerings Wednesday -- an AI-assisted upgrade to the Meta Pixel and a one-click setup path for the Conversions API. The changes are ...

Google will retire Google Ads API v20 on June 10, 2026, and update Consent Mode on June 15 to make ad_storage the single control for ad data flow between Analytics and Ads. Advertisers who fail to ...

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hashing Out HIPAA Facebook marketing pixels are ubiquitous. And hospitals are marketers. But are hospitals sending ...

On January 13, 2025, we published a client alert in which we warned that the plaintiffs’ bar had begun adapting theories used in a wave of healthcare website-tracking class actions to target financial ...

Meta has launched a new cross-app management account system that lets users manage Facebook, Instagram, WhatsApp, and more from one place. It brings settings, security, and logins into a single hub.

Meta is reportedly planning a first wave of layoffs on May 20, affecting roughly 8,000 employees (10% of its workforce). This move, alongside a second wave expected later in 2026, is driven by a ...

The AI version of Zuckerberg is trained on his mannerisms, tone, and public statements, according to a report from the Financial Times. The AI version of Zuckerberg is trained on his mannerisms, tone, ...

Amazon's cloud services were largely back online on Friday after overheating at one of its data centers triggered ‌an outage that impacted companies including cryptocurrency exchange Coinbase.