The techniques that have served marketers for over fifty years are evolving rapidly, driven by artificial intelligence, ...

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The ...

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two sources. Relying on just one or two marketing channels is risky. A multi-channel ...

If we don't prepare students to be AI-literate, we are effectively locking them out of the most competitive and ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

The MarTech & Integration track at B2BMX 2026 explores the latest technologies that are redefining automation, integration, ...

Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview ...

Media mix models have helped advertisers make sense of marketing effectiveness since the 1960s. As platforms lean further into automated, probabilistic optimization, it becomes tempting to hand over ...

So, the India AI Impact Summit has wrapped up, and Delhi can collectively exhale into its polluted air. The five-day spectacle at Bharat Mandapam—the first majo ...

To fill the talent gap, CS majors could be taught to design hardware, and the EE curriculum could be adapted or even shortened.