If you've booked a hotel through a platform like Booking.com or Expedia, beware any communication that directs you to confirm your payment details to hold your reservation.

The data shows buyers already rely on AI to learn, compare, and self-educate. As more digital-native generations are ...

Independent hotels make up most of Europe’s market, yet many still lag in adopting digital tools. Barcelona-based Amenitiz ...

AI is reshaping the way users search, the way sites publish and the way companies must be found across the digital universe.

A look at why onsite search has become a critical experience layer as AI-driven search shifts user expectations and raises ...