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Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

Amazon is joining other retailers and grocery store chains - like Acme, Aldi and Target - in launching its own private label brand for groceries.

It started with a simple battery. Around 2009, Amazon quietly entered the private-label business by offering a handful of items under a new brand called AmazonBasics. Early offerings were the kinds of ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

The results were stunning. In just a few years, AmazonBasics had grabbed nearly a third of the online market for batteries, outselling both Energizer and Duracell on its site. p pulse Follow Around ...