The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Oz Perkins needs to break up Neon after their marketing strategy across "Longlegs" and "The Monkey" tanked "Keeper." Analysis ...

If you're looking to up the privacy across your LAN, it's time you considered thinking bigger than just a single computer.

Turn Chrome into a cleaner, smarter, more private browser with a few trusted open-source extensions anyone can install.

Utilities are producing eye-popping forecasts about the amount of electricity they'll need to power massive new data centers ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...

There aren’t many rules when it comes to selling commercials, but among traditional media companies, one has long been honored: Before the new head of a sales division comes to work, the predecessor ...