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Private labels have long been a way for retailers to build loyalty and take a bigger slice of margins. But, as with so much else, when Amazon launches or expands a private label, the event is treated ...

From 2009 to 2018, Amazon built 100-plus private-label brands. That explosive growth has been supported by rich data that Amazon mines from its marketplace. In 2009, Amazon launched its first ...

If you search for dog food on Amazon, you’ll probably find a bag with a picture of a woman perched on an ocean cliff patting a fluffy, golden dog. It looks like any of the thousands of dog food ...

In a recent holiday preview hosted by Amazon.com in a two-story pop-up space in New York City, guests, served with such finger foods as bite-sized steak frites and parmesan puffs against many ...