Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A landing page is often the first interaction a potential customer has with your website and company. The wrong colors, not enough or too much information and a cluttered design can all be factors ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

If you’ve ever downloaded premium content or registered for an event, chances are you’ve visited a landing page. Hopefully, the page piqued your interest and enticed you to take action. If so, you ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

Is your business website struggling with low conversion rates on its landing pages? You’re not alone. Many businesses face the same challenge, but the good news is there’s a solution. By treating your ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

Imagine launching a website where nearly every visitor becomes a customer, sounds like a dream, right? Yet, this is the reality that businesses can achieve with the right tools and strategy. In a ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

If you’re promoting payday loan offers, your landing page design can make or break your success. A good design doesn’t just look nice — it helps visitors trust you, stay longer, and eventually click ...