B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

The online search funnel is shrinking, and for Google, it's adapt or die. Generative AI means people are making longer, more specific queries when they search online. That's taking them to their ...

"The real opportunity lies in using AI to deepen the relevance of powerful, mass-reach ideas, rather than fragmenting into one-to-one micro-ads that no one remembers. Creepy slop that brags about ...

Consumers know what keeps them awake or makes them happy. If a brand creates less "generic entertainment" content and ...