The decision of which segments to choose is perhaps one of the most difficult challenges for a firm. The reason? Firms often identify a greater number of attractive segments that they are capable of ...

Ever wonder why your favorite restaurant chain has the same interior color, design and background music? Have you ever considered why elevator music exists? Why is it that every Body Shop store smells ...

The first meeting of the Steering Committee on Inflationary Trends in Pakistan was held in Islamabad on Friday under the chairmanship of Federal Minister for Finance and Revenue, Senator Muhammad ...

Prime Minister Shehbaz Sharif has launched the annual Monsoon Tree Plantation Campaign with the theme for the first week "One Daughter, One Tree". Chairing the inaugural meeting of the campaign in ...

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