Marketers and advertisers who understand the importance of customer behavior and psychology consider heuristics (simple, efficient rules—mental shortcuts—that people use to form judgments and make ...

Our ability to think deliberately and to make sound decisions is our unique ability in the context of AI automation.

A comparison of the trust models and trade offs of Ark and Spark, the two newest entrants to Bitcoin's collection of Layer ...

For decades, artificial intelligence has excelled at spotting patterns in data. Machine learning models can predict customer behavior, forecast market trends, or identify medical risks with high ...

High performing companies behave like decision factories where raw data arrives, quality checks and transformations standardize it, experiments produce evidence, optimizers select actions, and ...

Koch, J. (2025) Entangled Cyclical Encryption Architecture: The Paradigm Cipher for a Fractured World . Journal of ...

The answer isn’t just about how AI works. It’s about how we work. We don’t understand it, so we don’t trust it. Human beings ...

I think most would agree that the Toyota Production System (TPS) has revolutionized business around the world, particularly manufacturing. What makes the TPS so revolutionary? I worked in management ...

What makes us tip? A new study explores two main motives: genuine appreciation for the service and conformity with social ...

A new KAUST-developed workflow helps researchers efficiently test and validate the assumptions underlying complex statistical models to ensure more reliable results.