In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Even some brilliant people suffer professionally and personally from the lack of a likeable personality. And some such people don’t care: “I don’t want to play those games.” But if you do care to, as ...

People who live longer, happier lives tend to have some commonalities: strong social connections, healthier diets, a positive attitude. They also have high levels of a specific personality trait: ...

Most people believe that personality is generally very stable—and in many ways, they’re right. If you are an extravert, for example, it’s not quite possible for you to turn into an introvert overnight ...

For more than two years, I’ve been studying the big five and developing a personality course to help others understand how this model can help them get to know themselves–by better understanding their ...