Meta says it's made improvements to its ad retrieval architecture, which could help businesses better reach their audiences.

A beauty brand once valued at Rs 7,000 crore faced collapse due to aggressive expansion. Viral campaigns featuring Sidharth ...

Learn how to create unique, fun, and professional-sounding music for your client projects—using only text prompts! In this ...

Contactless interactions are driving QR code advertising adoption. Learn how brands are leveraging technology for safe and ...

The company is run by the husband of Noem’s chief DHS spokesperson and has personal and business ties to Noem and her aides.

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Social media is a creative ecosystem these days. To stand out, brands must move with culture—building workflows that allow ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

It planned to be, per chief marketing officer Michael Moses, “just short of obnoxious.” Sure enough, the studio behind the ...

AI and hyperlocal targeting are merging to create a new era of advertising where machine learning delivers precision at scale ...

Research shows marketers are throwing away $1 for every $4 they spend. Here are 4 tips I've used to optimize every marketing ...

This Bulls–t Has to Stop,” is the second statewide digital ad released by the upstate congresswoman since the launch of her ...