Editor’s note: This is the second article in a three-part series about the best practices financial advisers should consider following to properly use client advocacy statements as marketing tools.

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one ...

If you’ve Googled anything lately, you’ve probably noticed more AI-generated content, more ads and more anecdotal advice from sites like Reddit. It’s ge ...