Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...

Google has offered to make major changes to its business practices to resolve a European Union antitrust case targeting its ...

A final plea by Alphabet's Google to avoid a breakup of its advertising technology business in a U.S. court has been moved to ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

We may receive a commission on purchases made from links. From your e-reader to smart fridge, advertisements seem to be everywhere these days. While some of these are expected, like in the case of ...

At Google I/O in May, the company announced its intention to bring conversational shopping to AI Mode. According to Google, ...

Running a Google Ads campaign can be one of the smartest ways to grow your business online. When done right, it generates sales leads, drives qualified traffic to your website, boosts brand visibility ...