While we’re still waiting for Disney and Epic Games’ connected universe to arrive in Fortnite, a big step has been taken ...

Shopper behavior, brand buzz, and ad performance from last year point to clear playbooks for marketers heading into Black ...

Video games have evolved from simple pixelated entertainment into cultural touchstones that shape how entire generations ...

Homer's house can be found in Evergreen Terrace. When looking at Evergreen Terrace from above, you'll notice that there are ...

Disneyland Game Rush, launching on November 6, brings a digital replica inspired by Sleeping Beauty Castle and several ...

A lot of questions remain unanswered, and we didn't even know when the first stage of the promised “entertainment universe” ...

Disney, in cooperation with Epic Games, will release the limited-time Fortnite Creative island “Disneyland Game Rush” on November 6 in celebration of Disneyland’s 70th ...

In the seventh session of the 2025 Marketing Masterclass series, hosted by Daily Maverick in partnership with eatbigfish Africa, the Association for Communication & Advertising (ACA), and the ...

In 2023, when Mumbai-based FMCG company Godrej Consumer Products Ltd (GCPL) decided to fold up its long-standing roster of external advertising agencies and bring creative work entirely in-house, it ...

Immediate feedback loops let media insights inform creative adjustments. Teams are hiring cross-disciplinary talent, breaking down silos within their own organisations. For years, truly integrated ...