Google is changing how ads appear in Search, slowly and carefully

Google recently updated its sponsored search results – those listings that typically appear above organic results in search engine results pages (SERPs) – with new navigation ...

You can hide ads on Google now, thanks to this new feature - try it now

Follow ZDNET: Add us as a preferred source on Google. Google's new feature will hide sponsored results in Search. "Hide sponsored results" applies to all ads on the page. If you immediately scroll ...
PCMag

You Can Now Hide Ads In Google Search, But You Have to See Them First

A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them from real results.
AdExchanger

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

The AI advertising agents will need their own trade group eventually. For now, though, a bunch of companies are forming the ...