In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.) ...

Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. Google introduced "automatically created ...

This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns. Google introduces customer acquisition goals for ads, ...

I want to give you a complete walk-through of setting up Google Ads. The Google ad platform is designed for running ads on Google.com as well as YouTube. To sign up, go to ads.google.com You can use a ...

Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been ...