On Thursday evening, OpenAI CEO Sam Altman posted on X that ChatGPT has started following custom instructions to avoid using em-dashes. “Small-but-happy win: If you tell ChatGPT not to use em-dashes ...

Discover the content that AI engines value and how to build a blueprint for optimizing your website for AI citations.

Since I’ve focused on this Change or Purge framework in this post I’d like to flesh out some of what that means. Of course a ...

Learn how to make your press releases stand out in AI-powered search. Discover AEO techniques to improve visibility across ChatGPT, Gemini, and other answer engines.

To make people trust your writing, always use correct grammar and spelling. Do your research well and mention where you got ...