In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

This is a method that lets you develop empathy and insights about service user experience. getting staff to focus on the feelings, experiences, challenges and needs of service users. improving service ...

Cancer doctors want to offer a sympathetic ear, but sometimes miss the cues from patients. To help physicians better address their patients' fears and worries, a researcher has developed a new ...

Opinions expressed by Entrepreneur contributors are their own. User empathy helps put the customer at the very center of everything a business does, creating better products, memorable brands and ...