Not every customer is the same. Some buy quickly, others take months. Some are loyal, others vanish after a single purchase.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

What’s unfolding in wealth management is not just a tech upgrade, but a fundamental realignment of how advisors and clients ...

NTT and NTT DOCOMO developed a model that uses behaviour patterns to predict intent and sharpen customer insight.

This paper introduces a novel AI-enhanced retirement planning platform that integrates behavioral economics principles with advanced machine learning techniques to optimize financial decision-making.

The YouTube TV (Google) vs. ESPN (Disney) standoff is affecting subscribers but is a harbinger for fans as tech giants get ...

As the global banking industry stands at a crossroads after years of record profits, a new report warns that scale alone will ...

SimioCloud moves fundraisers from asking who gives to discovering who drives giving. WASHINGTON, Nov. 12, 2025 /PRNewswire/ -- Moore, the leading constituent experience management (CXM) company, ...

AI models, one way or another, present bias, which perhaps with work can be minimized. Computer vision models may exhibit ...

Holiday success starts with clean customer data. See how smarter list management boosts deliverability, cuts costs, and ...

If CXOs don’t lead the charge in embracing AI and in reimagining ways of working, their businesses risk running smarter tech ...