One of the most striking findings is that GenAI ads evoke stronger emotional reactions than those not using AI. But here’s ...

Study uncovers exactly how to keep seagulls at bay. Both shouting and speaking work, but the birds react differently to each ...

On paper, the Steelers should match up well with the Chargers. If Pittsburgh can get its run game going, keep Aaron Rodgers ...

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Beacon Biosignals has secured $86m in a Series B funding round aimed at expanding its neurodiagnostic dataset and furthering ...

Some passengers told WFAA that they’re confident about their travel plans as long as airlines are managing cancellations as ...

Not all paint colors are created equally; some of them tend to activate the mind rather than soothe it, so while you're ...

With his most epic cinematic outing yet, Christopher Nolan was determined to use as much practical filmmaking as possible.

If visiting thrift stores is one of your favorite pastimes, there's one kitchen item you should keep an eye out for, if you ...

Even as lawmakers in Congress were moving forward with a deal to reopen the federal government, state leaders stood by their ...

D-printed architecture has evolved from futuristic concept to everyday construction technique at lightning speed – and the ...