While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In the summer of 2012, I had just learned of a new service where a driver would pick you up in their own car, not a taxi or licensed town car. You’d be able to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

The word “gamification” has become a buzzword in recent years. But actually, the idea of making software as easy and enjoyable to use as a video game has a lot of merit – and it's one that's becoming ...

Walmart’s top executives said Wednesday consumer behavior would be tougher to predict next year as financial strain pushes customers to be more cautious about spending their dollars. The retail ...

Journal of Marketing Theory and Practice, Vol. 3, No. 3 (Summer, 1995), pp. 99-108 (10 pages) An Asymmetric Cannibalism choice model based in the theory of individual choice behavior is presented and ...

Although considerable research has been conducted on optimal pricing policies for manufacturers, relatively little work has been done on how price enters the consumer choice process. In this paper, a ...