Economists and psychologists work together to understand how human behavior impacts people's decision-making in the marketplace.

On September 19, 2019, the Consumer Financial Protection Bureau (Bureau) hosted the second in a series of scheduled symposia. After the first symposium, we evaluated the panel discussions that focused ...

An insight into the economic aspects of consumer behavior allows small businesses to leverage limited marketing resources by improving predictions of how consumers will react to marketing strategies.

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

A Canadian evolutionary economist and marketing professor is scheduled to give a free lecture on consumer behavior and evolution at the University of Alabama on Thursday. Gad Saad of Concordia ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. The term consumer behavior gets tossed around a lot. Let’s ...

Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...

Reinhard Selten (1930-2016) received the Nobel Memorial Prize in Economic Science in 1994 and is a professor of economics at the University of Bonn, where he has been teaching since 1984. He holds a ...