Competitor analysis can seem like a daunting task, especially if it’s your first time, but make no mistake -- this is not a step you want to leave out when launching your product. Understanding who ...

Strategic planners consider external factors, such as the competitive environment, in addition to internal factors when crafting strategic plans. Competitive analysis involves taking stock of the ...

In the eternal pursuit of market share, businesses need to keep tabs on their competitors. Without insight into their relative strengths and weaknesses, businesses will struggle to stay competitive.

The Competitive Analysis section of your business plan is devoted to analyzing your competition–both your current competition and potential competitors who might enter your market. Every business has ...

Marketing is all about explaining to potential customers why your product fits their needs the best. To know that, you need to know what your competitors are offering. The only way to do that is ...

The top three brands in the soft drink industry had a 35 percent share of the market in 2011, according to the latest report from IBIS World. This industry is fiercely competitive. Small companies ...

Feeling stressed about how you rank versus your competition? What if you just need to shift your mentality to instead use your competition to grow your wins? The shift is simple: Consider your ...

Burc Tanir is the CEO of Prisync, the pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. Running a business can be challenging, especially when ...