Classical conditioning, also called Pavlovian conditioning or respondent conditioning, is learning through association. This behavioral learning method was first studied in the late 19th century by ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Classical conditioning is one of those ...

Researchers at Tel Aviv University have discovered that the brain cannot learn simultaneously through both classical conditioning and operant conditioning. In fact, the brain actively prevents the ...

Why do humans purchase the things that they do? Why do they choose certain brands over others? One of the most powerful things that influences consumer behavior is a basic psychological concept called ...

Amy Reichelt does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

The investor dilemma of FOMO blinds you to these signals because you are focused on chasing asset prices rather than the risk ...