Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Whether due to lack of knowledge, time, budget or planning, many companies fall short of the mark when it comes to targeting the right audience. It is essential that marketers know how to define, ...

O n this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving ...

The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes from the evolution of the data and tools available to drive precision targeting and messaging at ...

B2B marketing is shifting from automation to orchestration. Developing your own data framework is a key step on the journey to data orchestration. At Bombora’s second annual Intent Event in September, ...

Marketing is moving closer to the sales funnel Video content is now essential for engagement and SEO impact Reshoring drives demand for stronger brand positioning and visibility Trade shows and brand ...

Consumers' demand for personalization is higher than ever before. You can leverage the benefits of database marketing to deliver personalized experiences and increase the reach of your small business.

A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that. By the year 2020, it is estimated that for every person on this ...