Augmented reality (AR) adds digital information to the real world. In contrast, virtual reality (VR) creates a completely new digitized environment. Augmented reality is easily accessible and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The evolution of technology continues to reshape our world at a significant pace, with each ...

This chart shows the share of respondents in selected countries who say they are excited about using Augmented & Virtual Reality while shopping online (in percent).

Virtual reality uses technology to “transport” you to a digital space where you can move through and interact with a simulated environment. It’s just one type of extended reality, an umbrella term ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

What is augmented reality used for? Augmented reality can be used for a lot of different purposes. You can enrich daily activities or innovate your services as an entrepreneur. Augmented reality, or ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Not so long ago, the perception of immersive technologies was confined to ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

New technologies are coming in virtual reality headsets, and terms are getting bandied about like everybody already knows what they are. Here are most of the terms you're hearing, and what they mean ...

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...