Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Discover the evolution of advertising measurement, moving past vanity metrics like clicks to focus on true impact, attention, and RO ...

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

As its transformation journey continues, Asda has recruited the Grinch to showcase its festive price push aimed at working families.

Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it is doubling down on edgy humor.

Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...

As leaders across agency and measurement, we want to champion an ecosystem that consistently leads to better client outcomes.

The Drum caught up with Procter & Gamble’s chief brand officer just before he delivered his keynote address at the ANA ...