Earning an extra several thousand dollars a month while keeping your full-time job might sound ambitious — but according to ...

At-home gut microbiome tests are trending, selling insights to the curious, empowerment to the chronically ill and a claimed path to longevity to the wellness-conscious. Private companies are offering ...

Apples sell fresh from harvest for August through December, and come from controlled atmosphere storage in the other months.

Typically, these direct-to-consumer tests involve collecting a stool sample, which is then mailed to a lab for analysis.

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

Experts issue warning about at-home health test surging in popularity - At-home tests of the gut's microbiome are trending, ...

Like at most charities, the insight function at the NSPCC faces the challenge of achieving big impact on a small budget. How does insight punch above its weight at the organisation?

With stifling crowds and high costs, why do convention boothers still continue setting up shop? Why would thousands of ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot ...

Explore the most influential advertising blogs and bloggers shaping the industry today.

Media mix modeling (MMM) is a statistical analysis technique that estimates the impact of various marketing and media channels on business outcomes such as sales or brand awareness. It uses historical ...

Entries in the Ad Age Encyclopedia may use AI-assisted tools to summarize and structure insights from Ad Age’s original reporting. All entries are based solely on Ad Age content and are reviewed by ...