Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for ...

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

In my travels as a strategy consultant, there is one constant among new clients: a lack of definition around target markets. Clients tell us they have clarity, but when we pull back the kimono, we ...

Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...